Bright Lights USA News and Information




Bright Lights USA is a wholesale distributor of long lasting, environmentally safe rough service light bulbs, proudly made in the U.S.A.. Our dealer network currently includes over 70 retail stores in Georgia, North Carolina, South Carolina, Alabama, Tennessee, Florida, Texas, Iowa, New York, Pennsylvania and  Massachusetts.

Our goal is that no one will have to travel far to purchase extra long life light bulbs that provide the warm, soft glow of incandescent lighting that so many people love. 


For a retail dealer near you click here.

Don't find one in your neighborhood? Call us toll free at 866-341-0108.


The following dealers will take your phone order;


J & S Electric Supply, Athens, GA        706-546-8887  (Ask for Lyle)

Croker's Hardware, Cedartown, GA    770-748-4842  (Ask for Dale)


Order Online here.

The New Incandescent Light Bulb

For more than one century, Samuel Birnbaum, his son Bertram and now his grandson Larry Birnbaum, have been selling Thomas Edison’s most famous invention ... the incandescent light bulb.


                  Thomas Edison Seeks Distributors


Thomas Edison, an entrepreneur and America’s greatest inventor, established The Edison Electric Light Company in 1878. (It became The General Electric Company in 1892.) Edison realized that his incandescent light bulb could never light up homes and businesses without committed electrical distributors that believed that his invention would illuminate the world.


Birnbaum Electric Becomes Exclusive Edison Distributor


In 1909, Samuel Birnbaum opened Birnbaum Electric in lower Manhattan, befriended Thomas Edison and became a distributor for the General Electric Company. Like Edison, Sam was a master electrician, business man and inventor. He and Edison had much in common and they remained friends until Edison’s death in 1931.


In 1914, Thomas Edison personally presented Sam Birnbaum with a General Electric Incentive Award for his company’s outstanding performance as a distributor for the GE Company. The award, a hand-crafted and hand-blown replica of Edison’s first incandescent bulb with a high resistance carbon filament, is now a treasured and very valuable family heirloom.


          Like Edison, Birnbaum Moves To New Jersey


With business booming, Sam’s son Bertram joined the company which moved uptown to a larger building on Broadway and 17th in NYC. Birnbaum Electric became known as Broadway Electric. Bertram’s son Larry joined Broadway Electric and, like Edison (Edison, New Jersey is named after Thomas Edison), he moved to New Jersey to found Epic and the Light Bulb Store in 1980 (a light bulb manufacturer with both wholesale and retail distribution.)


                     The Newcandescent Inspiration


Larry Birnbaum said that he owes the idea for the Newcandescent light bulb to the many customers of his Light Bulb Store located in South Hackensack, New Jersey. When customers became aware of the Federal Law that would effectively ban incandescent bulbs, they started hording incandescents by buying in bulk. Larry says,“We are all somewhat addicted to the incandescent lightbulb and that soft warm glow. It is a very soothing and calming color of light." Larry went on to say that, "the inspiration to continue to manufacture the long-lasting (10,000 hours) rough service Newcandescent bulb that satisfies all federal requirements, is simply the result of what customers continue to want."



Susan Erwin at Sanders Supply/The Lighting Studio, in Thomaston, GA, has been conducting her own test on the life of Newcandescent® bulbs. On September 1, 2013 she put one of our A-19 bulbs in a lighting studio lamp that stays on 24 hours a day. That bulb went out in mid-January of 2016, when she unplugged the lamp. On plugging the lamp back in the bulb would not light. That bulb burned well beyond the guaranteed 10,000 hours and lasted in excess of 20,450 hours or 2 years and 4 months.


Newcandescent® and Bright Lights American brand bulbs are guaranteed to last 10,000 hours (9.13 years @ 3 hours a day or 13.7 months @ 24 hours a day). They are also warranted for 2 years from the date of purchase against defects in material and workmanship.

A defective Newcandescent® bulb, or one that fails to meet the guarantee, should be returned (with your purchase receipt and lighting hours information) to your point of purchase for replacement, or to Lumen, Inc, 11 Leuning St, South Hackensack, NJ 07606.

Bright Lights American brand bulbs should be returned for replacement to the Bright Lights served dealer where you purchased it, or to Bright Lights USA, 414 Briarwood Drive, Cleveland, GA 30528.

Any questions concerning bulb returns should be directed to Bright Lights USA at 1-866-341-0108.

For additional News and Information

please click the links at the top left of this page!

Contact us

Bright Lights USA, Inc.

414 Briarwood Drive
Cleveland, GA 30528

Phone:   866-341-0108 (toll-free)
Fax:        706-400-4450 /348-7499 


Our Business Hours

Monday - Friday  9am - 5pm

Saturday & Sunday - Closed

What's New?

For the latest Bright Lights updates and interesting information click right here

Some Information Topics;

Incandescent / Newcandescent® History


Newcandescent® Life Test    


Color Rendering


Light Bulb Legislation


Newcandescent® vs. Standard Incandescent


CFL Information

       Congress, Common-sense and         CFL's


LED Information



Halogen Information


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